Organic hair care · Handmade in the Dominican Republic

DominicanHairCare

Glorify God in every strand

Dominican hair care made by hand to support softer, smoother, stronger-looking strands with consistent use.

Glorify God in every strand

The hero serum · 16 oz

Penetrate Regenerator

A restorative wash-day treatment with coconut, rosemary, and honey to help soften strands, support shine, and smooth the look of frizz.

—Strengthens & helps reduce breakage
—Supports shine with consistent use
—Made by hand in the Dominican Republic

Shop Penetrate — $45 See the full ritual →

Strengthens Strands✦Reduces Breakage✦Repairs Damaged-Looking Hair✦Handmade in the Dominican Republic✦Dominican Made✦Consistent Ritual✦Strengthens Strands✦Reduces Breakage✦Repairs Damaged-Looking Hair✦Handmade in the Dominican Republic✦Dominican Made✦Consistent Ritual✦

The Ritual

Loved by thousands,
made by hand

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Limited offer

Blessed Beauty Launch

10% off your first ritual

Use code BLESSED10

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“I delivered every bottle myself, by train, with my son beside me. I never stopped believing.”

Nallely Franco

Founder · Natural Plus USA

Our Story

From a subway car to your bathroom shelf

Natural Plus began in Brooklyn in 2015 with Nallely Franco — a single mother who delivered her products across New York City by subway, her young son beside her, refusing to give up. Every bottle is still made by hand in the Dominican Republic.