Glorify Godin everystrand
100% organic, plant-based hair care crafted to strengthen strands, help reduce breakage, and improve the look of damaged hair with consistent use.
The hero serum · 16 oz
Penetrate Regenerator
A restorative wash-day treatment with coconut, rosemary, and honey to help soften strands, support shine, and smooth the look of frizz.
- —Strengthens & helps reduce breakage
- —Supports shine with consistent use
- —100% organic & sulfate-free
The Ritual
Loved by thousands,
made by hand
Limited offer
Blessed Beauty Launch
15% off your first ritual
Use code BLESSED15
“I delivered every bottle myself, by train, with my son beside me. I never stopped believing.”
Nallely Franco
Founder · Natural Plus USA
Our Story
From a subway car to your bathroom shelf
Natural Plus began in Brooklyn in 2015 with Nallely Franco — a single mother who delivered her products across New York City by subway, her young son beside her, refusing to give up. Every bottle is still made by hand in the Dominican Republic.
2015
Founded in Brooklyn, NY
100%
Organic & plant-based
By hand
In the Dominican Republic
Nothing but nature
Powered by Dominican botanicals
No harsh chemicals, no synthetic fragrance, no artificial preservatives — just traditional plant-based ingredients, blended by hand.
Coconut Oil
Deep moisture & shine
Aloe Vera
Soothes & balances the scalp
Rosemary
Traditional scalp-care botanical
Onion
Sulfur-rich traditional scalp care
Honey
Humectant softness
Vitamins E & D
Root-to-tip nourishment
Real results
Loved across the diaspora
“I lost so much hair after a keratin treatment. Three weeks of Penetrate and my edges are filling in. I almost cried.”
Yamilet R. · New York, NY
“Less shedding in the shower within days. The growth is real.”
Daniela P. · Lawrence, MA
“ My hair drinks this up. So soft, so shiny — handmade quality you can feel.”
Rosa V. · Orlando, FL
“Nothing else worked. This actually regenerates — my hair feels alive again.”
Carolina M. · Miami, FL
“I see new little hairs along my hairline. Faithful user now.”
Ingrid S. · Bronx, NY
“ I committed to the BIG KIT and my hair has never been healthier. Dominican made, the real deal.”
Maria G. · Atlanta, GA
Join the ritual
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